Privacy Policy

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How SentricityCX collects, uses and protects your personal data when you interact with us through our website, forms and services.

Last updated: 2 November 2026

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Data controller

Sentricity Limited, trading as SentricityCX, is responsible for the personal data collected and processed through our website and services.

For any questions about how we handle your personal data, please contact us at hello@sentricitycx.com.

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What data we collect

We may collect the following personal information:

Contact information: Your name, email address, company name, job title and information you provide when contacting us, booking a consultation or subscribing to our communications.
Assessment information: Contact details and responses submitted through our online customer experience assessment, CheckMyCX (checkmycx.sentricitycx.com).
Business contact information: Professional contact details obtained through business networking and publicly available professional sources.
Website information: Technical information such as IP address, browser, device type and website activity, subject to your cookie preferences where applicable.

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How we use your data

We use your personal information to:

Respond to enquiries and arrange consultations.
Deliver assessment results and recommendations.
Manage relationships with clients and prospective clients.
Share relevant information about our services with business contacts, where permitted by law.
Send newsletters, insights and event invitations where you have subscribed or otherwise permitted us to do so.
Understand website usage, improve our services and maintain website security.

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Legal basis for processing

We process personal data under the following lawful bases, depending on the purpose:

Contract: Where processing is necessary to deliver agreed services or take steps requested before entering into a contract.
Consent: For optional website analytics and marketing cookies, and marketing communications where consent is required.
Legitimate interests: To respond to business enquiries, manage professional relationships, share relevant information about our services with business contacts where permitted by law, improve our services and protect our website, where those interests are not overridden by your rights.
Legal obligations: Where we must retain or process information to comply with applicable laws.

You can object to processing based on legitimate interests and opt out of direct marketing at any time.

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Data storage and service providers

We use trusted third-party providers to operate our website, manage communications and deliver our services. These include:

Framer: Website hosting and forms.
HubSpot: Customer relationship management, newsletters, marketing communications and meeting bookings.
Google Analytics: Website analytics, where consent has been given.

These providers may process personal data on our behalf or, in some circumstances, as independent controllers.

Where personal data is transferred outside the UK, we use applicable adequacy arrangements or appropriate safeguards, such as recognised international data transfer agreements, as required by law.

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Data retention

We retain personal data only for as long as necessary for the purposes described in this policy.

Newsletter subscriptions: Until you unsubscribe, subject to retaining limited records needed to respect your preferences.
CheckMyCX assessment information: For as long as reasonably necessary to deliver assessment results, manage follow-up and meet applicable obligations.
Business contacts and CRM records: While there is a relevant business relationship or legitimate business purpose, subject to periodic review and applicable legal requirements.

We delete or anonymise information when it is no longer required, unless a longer period is necessary for legal or regulatory purposes.

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Sharing of data

We do not sell or rent your personal data.

We may share personal information with trusted service providers supporting our website, assessments, communications and business operations.

We may also disclose information where required by law or necessary to establish, exercise or defend legal claims.

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Your rights

Under UK data protection law, you have rights relating to your personal information. These include the right to:

Access your personal data.
Request corrections or deletion.
Restrict or object to certain processing.
Request data portability where applicable.
Withdraw consent at any time.

You can unsubscribe from marketing emails using the link in our communications or by contacting us.

To exercise your rights, email hello@sentricitycx.com.

You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

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Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal requirements.

The latest version will always be available on our website.